Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2103)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1940)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3667)

Industry Events (387)

Market Research (1195)

Retail (4293)

Sales / Customer Development (156)

Senior Leadership (1507)

Shopper / Trade Marketing (116)

Supply Chain / Logistics (200)

Everyday influencers driving the decisions of Canadian consumers | Retail Insider

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in December
By Mario Toneguzzi December 12, 2024

A recent study conducted by Léger on behalf of Heylist reveals that while 92% of Canadians do not consider themselves influencers, 74% of them report purchasing at least one product based on recommendations from friends, family, or acquaintances on social media.

http://retail-insider.com/bulletin/2024/12/everyday-influencers-driving-the-decisions-of-canadian-consumers/
 

Post Response